Bee illustration Computer illustration Printer illustration


Project Pineapple


Chair illustration Coffee illustration Printer illustration Pass and phone


What briefly is your idea?

WOMO - Wolff Olins meeting Optimiser is a visual Meeting Room Indicator - just like the traffic light system we all know and love.


It’s as easy as it sounds:

- GREEN = #WOGO (i.e. “GO” – the room is unbooked and unused)

- RED = #WONO (i.e. “STOP” – the room is booked and in use);

- ORANGE = #WOMO (i.e. “MAYBE” - the room is either unbooked and used, or unused and booked)


Sensors will identify if there’s anyone in the room and a google calendar will manage bookings.

How will it improve our working lives at Wolff Olins?

The #WOMO will save us (and reception) time and stress hunting for meeting rooms.


It will also improve the team and client meeting room experience, by optimising who is using the space and when (i.e. if someone’s squatting in a free room when a team is looking for a room they can be easily identified and kicked out).


This will make better use of our lovely new space for both #WOLO, and the others in the building.

What kit did you use?

We used an Arduino Board, an RFID reader and are hoping to use beacons and server motors … that’s TBD at this stage!

Did you run into any issues?

We didn’t have a wifi board, so we had to improvise and are now using a node library called Johnny 5 to run the Arduino Board.


We also didn’t have enough motors or time to test everything.

How would you develop this idea further?

To develop this idea further, we will develop the proof of concept into a fully functioning work of art - the red/amber/green status will be reflected in moving fish scales.


Also, we will link the #projectpineapple Meeting Room Indicator to an RFID reader so that people who have rightfully booked the room can check-in, and those that want to book an unbooked room can automatically do so (by an automatic meeting request trigged by them touching on the reader). Furthermore, reception will get a notification when a room has been booked but is still not in use within 15mins of the booking so that they can reallocate it.


Additionally, we will extend this idea out to different spaces around the office. Initially we will start with the rest of the meeting rooms (particularly the #WOLO-only ones). Then other communal spaces, like the coffee machine, shower and thinking room (NOTE: requires budget to transform the dungeon into a Haven Thinking Space). Most importantly, Canalside will also become a “bookable” space from a client perspective (i.e., booked so that people can see who’s in, and a red fish scale on the door to remind us to be extra careful about confidentiality).


The final frontier is “our space” – using our RFID readers to indicate what we’re up to. For example, if we use the new Haven Thinking Space (previously known as the dungeon) we can check-in so people still know where we are if we’re needed. There would also be a reader on Tara’s desk so that if we have spare time, but she isn’t around to discuss it, we can let her know by a simple flick of the wrist. There would also be other opt-in functions such as “I’m crunching, please only urgent requests”, or “I’m Paul, and this is where I am” or “Hey Kena, I rock, I’ve just submitted my timesheet”….the list goes on…seemingly endlessly!!!

Bicycle illustration Lamp illustration Pass and phone

The team

Jim Lundblad


Jim specialises in web design & development, Motion Graphics, Graphic Design, That little 'extra' and being a Monkey

Lucy Frater


As Strategy Director, Lucy helps organisations define and realise their strategy for growth.

Colin Greenwood


User Experience Director: Responsible for all things experience at Wolff Olins

Tom Bennett


Having just left uni, Tom wants to keep testing the limits of design


Vote for this project
with a tweet

For a chance to
win an Amazon Echo